We are the design team behind your team.
A brand and design studio built exclusively for the sports industry.
Sport moves people like nothing else on earth. The roar of a stadium. The weight of a badge. The moment a kit becomes part of someone's identity.
At Lumentra, we believe the design behind sport should carry that same weight. We work with clubs, events, athletes, and sports organisations to build the visual identity their ambition deserves. From the first mark to a complete brand system.
We are a brand and design studio built exclusively for the sports industry. Every project is built to the same standard: design that earns its place in the stands.
How We Work
The Brief
We learn the sport, the organisation, and the commercial ambition before anything else.
The Brief
We learn the sport, the organisation, and the commercial ambition before anything else.
The Brief
We learn the sport, the organisation, and the commercial ambition before anything else.
The Direction
We define the creative concept before design starts. You agree on it before we build anything.
The Direction
We define the creative concept before design starts. You agree on it before we build anything.
The Direction
We define the creative concept before design starts. You agree on it before we build anything.
The Build
We design the full system. Identity, kits, materials, and environment that is built to work at every scale.
The Build
We design the full system. Identity, kits, materials, and environment that is built to work at every scale.
The Review
You see the work in context, on kit mockups and stadium visuals, not on a blank white slide.
The Review
You see the work in context, on kit mockups and stadium visuals, not on a blank white slide.
The Handoff
Every file and format you need to put the brand to work, print-ready and digital-ready.
What We Build
Club and Team Identity
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
Athlete Personal Brand
The commercial brand infrastructure that converts on-pitch reputation into off-pitch revenue. Logo, colour system, social identity, and a commercial pack built to open doors with brand partners.
Kit and Apparel Design
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
Content and Campaign Systems
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
Sponsor-Facing Materials
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
What We Build
Club and Team Identity
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
Athlete Personal Brand
The commercial brand infrastructure that converts on-pitch reputation into off-pitch revenue. Logo, colour system, social identity, and a commercial pack built to open doors with brand partners.
Kit and Apparel Design
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
Content and Campaign Systems
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
Sponsor-Facing Materials
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
What We Build
Club and Team Identity
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
Athlete Personal Brand
The commercial brand infrastructure that converts on-pitch reputation into off-pitch revenue. Logo, colour system, social identity, and a commercial pack built to open doors with brand partners.
Kit and Apparel Design
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
Content and Campaign Systems
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
Sponsor-Facing Materials
Crests, colour systems, typography, and brand guidelines built to hold from a jersey badge to a stadium wall. The full visual system a club needs to compete commercially.
Who we work with
NIL Athletes
College athletes building commercial brands for the first time. Personal identity, social system, and commercial pack.
Clubs & Academies
Low-to-mid level clubs across football, rugby, and basketball. UK, US, Middle East, and beyond.
Women's sports
Women's clubs, athletes, and events at a commercial growth moment. The most underserved segment in sports design.
Who we work with
NIL Athletes
College athletes building commercial brands for the first time. Personal identity, social system, and commercial pack.
Clubs & Academies
Low-to-mid level clubs across football, rugby, and basketball. UK, US, Middle East, and beyond.
Women's sports
Women's clubs, athletes, and events at a commercial growth moment. The most underserved segment in sports design.
Who we work with
NIL Athletes
College athletes building commercial brands for the first time. Personal identity, social system, and commercial pack.
Clubs & Academies
Low-to-mid level clubs across football, rugby, and basketball. UK, US, Middle East, and beyond.
Women's sports
Women's clubs, athletes, and events at a commercial growth moment. The most underserved segment in sports design.