Dynamic Wheels / The Drive
A complete brand identity and season visual system for a wheelchair basketball team.
Type:
Team Brand Identity
Status:
Complete
Sector:
Sports / Adaptive / Basketball
Wheelchair basketball is one of the most athletic sports on earth. Dynamic Wheels compete at full pace, full contact, full commitment. The brief was to build a brand that reflects that: not an identity that accommodates disability, but one that leads with the ferocity and skill the team brings to every game.
The concept was the drive. In basketball, the drive is the move that takes you directly at the defence, no hesitation. Every element of the Dynamic Wheels identity was built on that energy. A team brand built to command presence on and off the court. A season theme that establishes the visual world the club competes in. Kits and outfits designed as full athletic identity, not just a uniform. Materials and environmental graphics that make the venue feel like the team's territory.
Adaptive sports deserves the same design investment as any other. When a team looks the part, in the media, in the community, in the arena, it changes how the sport is perceived, how sponsors engage with it, and how the next generation of athletes sees themselves in it. Dynamic Wheels now has an identity built to that standard.
Wheelchair basketball is one of the most athletic sports on earth. Dynamic Wheels compete at full pace, full contact, full commitment. The brief was to build a brand that reflects that: not an identity that accommodates disability, but one that leads with the ferocity and skill the team brings to every game.
The concept was the drive. In basketball, the drive is the move that takes you directly at the defence, no hesitation. Every element of the Dynamic Wheels identity was built on that energy. A team brand built to command presence on and off the court. A season theme that establishes the visual world the club competes in. Kits and outfits designed as full athletic identity, not just a uniform. Materials and environmental graphics that make the venue feel like the team's territory.
Adaptive sports deserves the same design investment as any other. When a team looks the part, in the media, in the community, in the arena, it changes how the sport is perceived, how sponsors engage with it, and how the next generation of athletes sees themselves in it. Dynamic Wheels now has an identity built to that standard.
Wheelchair basketball is one of the most athletic sports on earth. Dynamic Wheels compete at full pace, full contact, full commitment. The brief was to build a brand that reflects that: not an identity that accommodates disability, but one that leads with the ferocity and skill the team brings to every game.
The concept was the drive. In basketball, the drive is the move that takes you directly at the defence, no hesitation. Every element of the Dynamic Wheels identity was built on that energy. A team brand built to command presence on and off the court. A season theme that establishes the visual world the club competes in. Kits and outfits designed as full athletic identity, not just a uniform. Materials and environmental graphics that make the venue feel like the team's territory.
Adaptive sports deserves the same design investment as any other. When a team looks the part, in the media, in the community, in the arena, it changes how the sport is perceived, how sponsors engage with it, and how the next generation of athletes sees themselves in it. Dynamic Wheels now has an identity built to that standard.